Why is Pinkzebra using Content ID and AdRev now?

Content ID and AdRev have been around for years, and they have become an accepted and standard part of the music licensing equation for many composers as well as for YouTube content creators.

For a long time I was reluctant to register my music with Content ID out of concern for the people who were already actively using my music in their YouTube videos. It turns out that my previous decision to stay on the Content ID sidelines allowed unscrupulous people to capitalize on that vulnerability.

I went through a period of time where my AudioJungle music portfolio was under repeated attacks by people who attempted to fraudulently register my music with Content ID with the intent to illegally collect advertising revenue from YouTube videos using my music. I fought back each time, claiming my rights as the composer and copyright owner of my music, but the process was messy, costly, and prolonged.

Each time I fought these illegal attacks I was left with a helpless feeling that my customers had been harassed in a situation that I had no control over and to a degree that was unknowable to me. In addition, I had lingering doubts about whether the fraudulent situations were ever truly resolved completely. And I felt outraged that my ability to have full control of my music was unrightfully taken from me.

I decided to register my entire music portfolio with Content ID (AdRev) to maintain control of my music. In doing so, I am able to better serve my customers and prevent the fraudulent harassment of my customers by individuals with malicious and illegal intentions.

Thanks for your support!

What is Content ID?

Content ID is a digital fingerprinting system that helps identify copyrighted material within videos on YouTube. Music tracks within the Content ID database are compared against the music used in videos across YouTube and matches are identified.

What is AdRev?

AdRev is a YouTube partner platform that uses the Content ID technology to protect and manage copyrighted material on the behalf of the content owners. In the case of my music, AdRev identifies the usage of my music in Youtube videos and requests confirmation from the video creators that they have purchased a license to legally use my music.

When AdRev finds a video using my music a "matched third party content" copyright notice will be sent to the video creator. This is not a copyright infringement notice. It is a message notifying the video creator that YouTube has detected material registered with Content ID and that further action is required.

I purchased a license. What do I do?

First of all, thank you for purchasing a license. While at first this may seem like a hassle, the process is very quick and actually protects you as a music licensee.

Option 1: Clear the claim directly with AdRev

When you purchased a license you received a license certificate and purchase code. Go to the AdRev claim clearance page and fill out the online form. Paste the details from your license certificate and state that you purchased a license from Pinkzebra via AudioJungle within the message section.

Claims are usually cleared within 24 hours and you will receive an email confirmation.

Option 2: Clear the claim directly with YouTube

Dispute the claim via YouTube by clicking on the "matched third party content" notice and then "file a dispute."

Select "I have a license or written permission from the proper rights holder to use this material."

In the "Reason for dispute" box, copy and paste the details from your license certificate and state that you purchased a license from Pinkzebra via AudioJungle.

YouTube claims are usually cleared within 24-96 hours.

Option 3: Contact me via email

As a third option, you may contact me and I will assist you in making sure your video is cleared as quickly as possible.

Tip for clearing a video in advance.

If you wish to clear your video before releasing it on YouTube, you may upload your video as "Unlisted." Then proceed to clear your video using the AdRev claim clearance page. When you receive confirmation that the video is cleared you can then set the video status to "Public."

Content ID and AdRev explained was last modified: December 16th, 2019 by pinkzebra